As Carr writes: “Google wants information to be free because, as the cost of information falls, we all spend more time looking at computer screens and the company’s profits go up.” It makes sense, then, that Google’s overarching goal is to digitize every conceivable sort of information, transfer it to the web, catalogue it in their search engine, and dispense it to users in small, easily-digested bits with ads in tow. YouTube, for example, is not profitable in itself, but Google bought the company because it enabled them to gather more user information. The more time users spend using Google’s free information services and staring at computer screens, the more money Google rakes in from ad revenue. This is also why Google provides services like email. Everything you do on the Internet is, for Google, a complement. This is because, Carr explains, Google’s model for revenue is based around complements, or in business terms, two things that are consumed together.

'Media' versus human communication 9.Carr pauses to reinforce that Google’s seemingly ever-changing business model is in fact very simple: The more time we spend on the internet, the more money Google makes. The Shallows: What The Internet Is Doing to Our Brains, by Nicholas Carr is a novel that explores the different areas of how new technologies affect humans in different ways, regarding multi-tasking and distractions, to how new technologies make us lose a little part of ourselves. Social sciences, philosophy, biblical studies 7. The 'round' character, writing and print Part 7: Some theorems 1. Closure of plot: travelogue to detective story 5. Post-typography: electronics Part 6: Oral memory, the story line and characterization 1. Hearing-dominance yields to sight-dominance 2. Tenaciousness of orality Part 5: Print, space and closure 1. Interactions: rhetoric and the places 11. Distance, precision, grapholects and magnavocabularies 10. The book was first published in the UK with the title The Shallows: How the Internet Is Changing the Way We Think, Read and Remember. Words are not signs Part 4: Writing restructures consciousness 1. The Shallows: What the Internet Is Doing to Our Brains by American journalist Nicholas Carr has its roots in Carr’s essay Is Google Making Us Stupid which was published in The Atlantic in 2008. The noetic role of heroic 'heavy' figures and of the bizarre 16. Empathetic and participatory rather than objectively distanced 11. Further characteristics of orally based thought and expression 4. You know what you can recall: mnemonics and formulas 3. Consequent and related work Part 3: Some psychodynamics of orality 1. Did you say 'oral literature'? Part 2: The modern discovery of primary oral cultures 1. John Hartley: Before Ongism: 'To become what we want to be, we have to decide what we were' Orality & Literacy: The Technologization Of The Word Introduction Part 1: The orality of language 1.

Nicholas carr the shallows